Our Company

We Are Trusted For Quality And Timely Services Rendered To Our Customers

At Western Equipments and Allied Pvt. Ltd. (formerly Western Enterprises, established in 1999), our mission has always been to support the Indian Jewellery Industry and empower it to achieve world-class manufacturing standards. We do this by delivering superior equipment, tools, consumables, and unmatched service support tailored to the evolving needs of the sector.

From humble beginnings representing just a handful of global companies, we have today evolved into a Pan-India organization with a strong presence across all major jewellery hubs. We proudly represent more than two dozen internationally renowned principals from Germany, Switzerland, Italy, Poland, Japan, and the USA, bringing cutting-edge machinery and technology to Indian jewellery manufacturers. This comprehensive portfolio positions us as a true one-stop solution provider for the industry.

Our philosophy is rooted in fair trade practices, transparent relationships, and prompt professional service. These principles have earned us enduring trust and long-standing partnerships, with many of our principals and customers associated with us for over two decades.

To expand our footprint and ensure closer engagement with customers, we operate from our head office in Mumbai, supported by strategically located branch offices in Jaipur, Coimbatore, Thrissur, Kolkata, and Surat. We also run a fully established demo center in Mumbai, where clients can experience live demonstrations of our advanced machines.

Behind our growth is a dedicated team of internationally trained professionals—from skilled engineers to experienced marketing personnel—who bring passion, expertise, and a customer-first approach to everything we do. Regular training and global exposure ensure our team remains at the forefront of product knowledge and technological advancements.

Our principals, too, are deeply engaged with the Indian market, visiting regularly to interact with customers, exchange insights on innovations, and participate in local exhibitions, ensuring India stays aligned with global jewellery trends.

With a strong foundation of trust, innovation, and service, Western Equipments and Allied Pvt. Ltd. continues its journey toward becoming the preferred partner for the Indian Jewellery Manufacturing Industry—driven by a commitment to excellence and sustainability.

Our Vision

To be the most trusted provider of high-quality equipment, tools, consumables, and service for the Jewellery Manufacturing Industry in India and beyond.

Our Journey

From a modest start to becoming a trusted name in the Indian Jewellery Manufacturing Industry, our journey is marked by consistent growth, innovation, and expansion across the country.

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